We’ve all come across examples of how Google can get things wrong: incorrect supermarket opening hours (http://www.rba.co.uk/wordpress/2015/01/02/google-gets-it-wrong-again/), false information and dubious sources used in Quick Answers (http://www.rba.co.uk/wordpress/2014/12/08/the-quality-of-googles-results-is-becoming-more-strained/), authors who die 400 years before they are born (http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html), a photo of the actress Jane Seymour ending up in a carousel of Henry VIII’s wives (http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html) and many more. What is concerning is that in many cases no source is given. According to Search Engine Land (http://searchengineland.com/google-shows-source-credit-quick-answers-knowledge-graph-203293) Google doesn’t provide a source link when the information is basic factual data and can be found in many places. But what if the basic factual data is wrong? It is worrying enough that incorrect or poor quality information is being presented in the Quick Answers at the top of our results and in the Knowledge Graph to the right, but the rot could spread to the main results.
An article in New Scientist (http://www.newscientist.com/article/mg22530102.600-google-wants-to-rank-websites-based-on-facts-not-links.html) suggests that Google may be looking at significantly changing the way in which it ranks websites by counting the number of false facts in a source and ranking by “truthfulness”. The article cites a paper by Google employees that has appeared in arXiv (http://arxiv.org/abs/1502.03519) “Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources”. It is heavy going so you may prefer to stick with just abstract:
“The quality of web sources has been traditionally evaluated using exogenous signals such as the hyperlink structure of the graph. We propose a new approach that relies on endogenous signals, namely, the correctness of factual information provided by the source. A source that has few false facts is considered to be trustworthy. The facts are automatically extracted from each source by information extraction methods commonly used to construct knowledge bases. We propose a way to distinguish errors made in the extraction process from factual errors in the web source per se, by using joint inference in a novel multi-layer probabilistic model. We call the trustworthiness score we computed Knowledge-Based Trust (KBT). On synthetic data, we show that our method can reliably compute the true trustworthiness levels of the sources. We then apply it to a database of 2.8B facts extracted from the web, and thereby estimate the trustworthiness of 119M webpages. Manual evaluation of a subset of the results confirms the effectiveness of the method.”
If this is implemented in some way, and based on Google’s track record so far, I dread to think how much more time we shall have to spend on assessing each and every source that appears in our results. It implies that if enough people repeat something on the web it will deemed to be true and trustworthy, and that pages containing contradictory information may fall down in the rankings. The former is of concern because it is so easy to spread and duplicate mis-information throughout the web and social media. The latter is of concern because a good scientific review on a topic will present all points of view and inevitably contain multiple examples of contradictory information. How will Google allow for that?
It will all end in tears – ours, not Google’s.
Just when you’ve finally worked out how to search some of the key UK government web resources they disappear into the black hole that is GOV.UK.
The statistics publication hub went over a few weeks ago and the link http://www.statistics.gov.uk/ now redirects to http://www.gov.uk/government/statistics/announcements. Similarly, Companies House is now to be found at http://www.gov.uk/government/organisations/companies-house and the Land Registry is at http://www.gov.uk/government/organisations/land-registry. Most of the essential data, such as company information and ownership of properties, can still be found via GOV.UK and in fact some remains in databases on the original websites. For example, following the links on GOV.UK for information on a company eventually leads you to the familiar WebCHeck service at http://wck2.companieshouse.gov.uk/. Companies House useful list of overseas registries, however, seems to have totally disappeared but is in fact hidden in a general section covering all government “publications” (http://www.gov.uk/government/publications/overseas-registries#reg).
Documents may no longer be directly accessible from the new departmental home pages so a different approach is needed if you are conducting in-depth research. GOV.UK is fine for finding out how to renew your car tax or book your driving theory test – two of the most popular searches at the moment – but its search engine is woefully inadequate when it comes to locating detailed technical reports or background papers. Using Google’s or Bing’s site command to search GOV.UK is the only way to track them down quickly, for example
biofuels public transport site:www.gov.uk. Note that you need to include the ‘www’ in the site command as site:gov.uk would also pick up articles published on local government websites. This assumes, though, that the document you are seeking has been transferred over to GOV.UK.
There have been complaints from researchers, including myself, that an increasing number of valuable documents and research papers have gone AWOL as more departments and agencies are assimilated Borg-like by GOV.UK. Some of the older material has been moved to the UK Government Web Archive at http://www.nationalarchives.gov.uk/webarchive/.
This offers you various options including an A-Z of topics and departments and a search by keyword, category or website. The latter is slow and clunky with a tendency to keel over when presented with complex queries. I have spent hours attempting to refine my search and wading through page after page of results only to find that the article I need is not there, nor anywhere else, which is an experience several of my colleagues have had. This has led to conspiracy theories suggesting that the move to GOV.UK has provided a golden opportunity to “lose” documents.
I am reminded of a scene from Yes Minister:
James Hacker: [reads memo] This file contains the complete set of papers, except for a number of secret documents, a few others which are part of still active files, some correspondence lost in the floods of 1967…
James Hacker: Was 1967 a particularly bad winter?
Sir Humphrey Appleby: No, a marvellous winter. We lost no end of embarrassing files.
James Hacker: [reads] Some records which went astray in the move to London and others when the War Office was incorporated in the Ministry of Defence, and the normal withdrawal of papers whose publication could give grounds for an action for libel or breach of confidence or cause embarrassment to friendly governments.
James Hacker: That’s pretty comprehensive. How many does that normally leave for them to look at?
James Hacker: How many does it actually leave? About a hundred?… Fifty?… Ten?… Five?… Four?… Three?… Two?… One?… *Zero?*
Sir Humphrey Appleby: Yes, Minister.
From “Yes Minister” The Skeleton in the Cupboard (TV Episode 1982) – Quotes – IMDb http://www.imdb.com/title/tt0751825/quotes
For “floods of 1967″ substitute “transfer of files to GOV.UK”.
Yesterday, on New Year’s Day, I came across yet another example of Google getting its Knowledge Graph wrong. I wanted to double check which local shops were open and the first one on the list was Waitrose. I vaguely recalled seeing somewhere that the supermarket would be closed on January 1st but a Google search on waitrose opening hours caversham suggested otherwise. Google told me in its Knowledge Graph to the right of the search results that Waitrose was in fact open.
Knowing that Google often gets things wrong in its Quick Answers and Knowledge Graph I checked the Waitrose website. Sure enough, it said “Thursday 01 Jan: CLOSED”.
If you look at the above screenshot of the opening times you will see that there are two tabs: Standard and Seasonal. Google obviously used the Standard tab for its Knowledge Graph.
I was at home working from my laptop but had I been out and about I would have used my mobile, so I checked what that would have shown me. Taking up nearly all of the screen was a map showing the supermarket’s location and the times 8:00 am – 9:00 pm. I had to scroll down to see the link to the Waitrose site so I might have been tempted to rely on what Google told me on the first screen. But I know better. Never trust Google’s Quick Answers or Knowledge Graph.
I recently received an email from a friend asking about whether it was acceptable for a student to cite Google as a source in their work. My friend’s instinct was to say no, but there was a problem getting beyond Google and to the original source of the answer. The student had used the Google define search option to find a definition of the term “leadership”, which Google duly did but failed to provide the source of the definition. My response to citing Google as a source is always “No” unless it is an example of how Google presents results or a comment on the quality (or lack of it) of the information that has been found. The results that appear at the top of the results, such as the definitions or the new quick answers, have been created and compiled by someone else so Google should not get the credit for it. In addition, what is displayed by Google in response to the search will vary from day to day and in creating these quick answers Google sometimes introduces errors or gets it completely wrong.
There have been several well documented instances of Google providing incorrect information in the knowledge graph to the right of search results and in the carousel that sometimes appears at the top of the page (see http://googlesystem.blogspot.co.uk/2013/11/google-knowledge-graph-gets-confused.html and http://www.slate.com/blogs/future_tense/2013/09/23/google_henry_viii_wives_jane_seymour_reveals_search_engine_s_blind_spots.html). The same problems beset the quick answers. For a short time, a Google search on David Schaal came up with a quick answer saying that he had died on April 11th, 2003! (As far as I am aware, he is still very much alive).
No source was given nor was there any indication of where this information had come from. Many have questioned Google on how it selects information for quick answers and why it does not always give the source. Google’s response is that it doesn’t provide a link when the information is basic factual data (http://searchengineland.com/google-shows-source-credit-quick-answers-knowledge-graph-203293), but as we have seen the “basic factual data” is sometimes wrong.
Quick answers above the Google results have been around for a while. Type in the name of a Premier League football club and Google will give you the results for the most recent match as well as the scores and schedule for the current season. Not being a fan myself I would have to spend some time checking the accuracy of that data or I could, like most people, accept what Google has given me as true. Looking for flights between two destinations? Google will come up with suggestions from its Google Flights; and this is where it starts to get really messy. I’ve played around with the flights option for several destinations. Although Google gives you an idea of which airlines fly between those two airports and possible costs, the specialist travel sites and airline websites give you a far wider range of options and cheaper deals. It is when we come to health related queries, though, that I have major concerns over what Google is doing.
Try typing in a search along the lines of symptoms of [insert medical condition of your choice] and see what comes up. When I searched for symptoms of diabetes the quick answer that Google gave me was from Diabetes UK.
At least Google gives the source for this type of query so that I can click through to the site for further information and assess the quality. In this case I am happy with the information and the website. Having worked in the past for an insulin manufacturer I am familiar with the organisation and the work it does. It was a very different story for some of the other medical conditions I searched for.
A search for symptoms of wheat intolerance gave me a quick answer from an Australian site whose main purpose seemed to be the sale of books on food allergies and intolerances, and very expensive self-diagnosis food diaries. The quality of information and advice on the topic was contradictory and sometimes wrong. The source for the quick answer for this query varied day by day and the quality ranged from appalling to downright dangerous. A few days ago, it was the Daily Mail that supplied the quick answer, which actually turned to be the best of the bunch, probably because the information had been copied from an authoritative site on the topic.
Today, Google unilaterally decided that I was actually interested in gluten sensitivity and gave me information from Natural News.
I shall leave you to assess whether or not this page merits being a reliable, quick answer (the link to the page is http://www.naturalnews.com/038170_gluten_sensitivity_symptoms_intolerance.html).
Many of the sources that are used for a Google quick answer appear within the first three results for my searches and a few are listed at number four or five. This one, however, came in at number seven. Given that Google customises results one cannot really say whether or not the page’s position in the results is relevant or if Google uses some other way of determining what is used. Google does not say. In all of the medical queries I tested relevant pages from the NHS Choices website, which I expected to be a quick answer in at least a couple of queries, were number one or two in the results but they have never appeared as a quick answer.
Do not trust Google’s quick answers on medical queries, or anything else. Always click through to the website that has been used to provide the answer or, even better, work your way through the results yourself.
So what advice did I suggest my friend give their student? No, don’t cite Google. I already know who Google currently uses for its define command but a quick way to find out is to simply phrase search a chunk of the definition. That took me straight to an identical definition at Oxford Dictionaries (http://www.oxforddictionaries.com/), and I hope that is the source the student cited.
I came across Turn2Us via the Paul Lewis Money blog (http://paullewismoney.blogspot.co.uk/2014/11/hardship-grants-available.html) where there is an excellent overview of the service. Turn2Us is part of the Elizabeth Finn Care charity. As well as providing a useful benefits search tool there is a searchable database of over 3000 charities that distribute £288 million in grants to individuals in financial hardship every year. To find potential sources of grants in your location type in your postcode, gender and age. Some of the charities only provide grants for people who have worked for a particular company or in a particular industry, but there are many that offer support to the general population and can help with education costs, living costs or hardship in retirement.
When I typed in my postcode (Reading), age and gender it came up with a list of 72 charities. There were some that were bizarre in their specificity. The Edmund Godson Charity, for example, offers “one-off grants for people in need who wish to emigrate and who currently live in and around Woolwich, Shinfield near Reading, north east Herefordshire and Tenbury in Worcestershire”. I was also intrigued by one that provides grants and annuities for “older women in the UK who are not ‘of the artisan class'”, and was left wondering whether I would qualify.
Those idiosyncrasies aside, there is a wide range of help available here from charities that are little known and not easy to find.
These Top Ten search tips comes from an advanced workshop I recently ran for a group in Oxford. If this is the first Top Tips that you have read on this blog, a few words of explanation as to how these are generated. These are not my own personal tips but are nominated by people who have attended my full day workshops and tried out the various commands and techniques during the practical sessions.
The participants on this particular workshop were experienced, heavy duty researchers so I was keen to see what they came up with.
This is a regular in the Top Ten lists on this blog. It is an essential tool for making Google behave and forcing it to run your search the way you want it run but is well hidden. Google automatically looks for variations on your terms and sometimes drops terms from the search. To make Google carry out your search exactly as you have typed it in, first run your search, then click on ‘Search tools’ in the menu above your results. In the second line of options that appears click on ‘All results’ and from the drop down menu select Verbatim. This is very useful when searching for an article by title and Google decides to ignore the double quote marks, which it sometimes does if it thinks you don’t have enough results. If you are carrying out in-depth research it is worth using Verbatim even if your “normal” Google results seem to be OK. You may see very different content in your results list.
2. site: search and -site:
Use the site: command to focus your search on particular types of site, for example site:ac.uk for UK academic websites, or to search inside a large rambling site. If you prefer you can use the Advanced search screen at http://www.google.co.uk/advanced_search and fill in the site or domain box. You can also use -site: to exclude sites from your search.
Use the filetype: command to limit your research to PowerPoint for presentations, spreadsheets for data and statistics or PDF for research papers and industry/government reports.
4. Asterisk * betweem terms
Use the asterisk between two words to stand in for 1-5 words. This is useful if you want two of your keywords close to one another but suspect that there may often be one or two words separating them. For example solar * panels will find solar photovoltaic panels, solar water heating panels etc.
5. Numeric range search
This command is unique to Google. Use it for anything to do with numbers – years, temperatures, weights, distances, prices etc. Simply type in your two numbers separated by two full stops as part of your search. For example to limit your search forecasts covering a future time period.
6. Incognito/private browsing
Even if you are not signed in to a Google account, Google personalises your results according to your search and browsing behaviour using the cookies that are stored on your computer. If you want to burst out of the filter bubble, as it is often called, use a private browser window or incognito (Chrome). Google will then ignore tracking and search cookies on your machine. To call up a private browser or incognito window use the following keys:
Chrome – Ctrl+Shift+N
FireFox – Ctrl+Shift+P
Internet Explorer – Ctrl+Shift+P
7. Public Data explorer
The Public Data Explorer is one of Google’s best kept secrets. It can be found at http://www.google.com/publicdata/ and allows you to search open data sets from organisations such as the IMF, OECD, IM, Eurostat and the World Bank. You can compare the data in a number of ways and there are several charting options.
8. Repeat search terms
If you are fed up with seeing the same results for a search repeat your main search term or terms. This often changes the emphaisis of your search and the order in which the results appear.
9.Change order of terms
Changing the order in which you type in your search terms can change the order of your results. The pages that contain the terms in the order you specified in your search are usually given a higher weighting. This is another useful tip for when you are stuck in a search rut and are seeing the same results over and over again.
10. Different country versions
The country versions of Google give priority to the country’s local content, although it might be in the local language. This is a useful strategy when searching for research groups, companies and people that are active in a specific country. Use the standard ISO two letter country code, for example http://www.google.fr/ for Google France, http://www.google.it/ for Google Italy. It is also worth trying your search in Google.com. Your results may be more international orUS focussed and Google usually rolls out new search features in Google.com before launching in other country versions. If Google insists on redirecting you to your own local country version, go to the bottom right hand corner of the Google home page and you should see a link to Google.com.
Update: On further investigation the example given below is not Google rewriting
webpage titles (see the comments section). However, Google has said that they
do rewrite under certain circumstances so please let me know if you come across
any good examples.
Most of us are used to Google rewriting our searches and personalising results and know how to stop Google doing it, but Google also rewrites the titles of some pages on the results page. This is something that I and my colleagues have noticed on and off for a while but it is now official (See Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own http://searchengineland.com/googles-matt-cutts-look-title-match-query-190039).
According to the article Google checks that the title of a page is relatively short, a good description of the page and relevant to the query. If the existing page title fits those criteria then Google leaves it alone. If not then Google may use other content on the page such as H1 content, anchor text links pointing to the page and/or use the Open Directory Project. The aim, Matt Cutts says, is to ensure that the title helps a user assess whether or not the page has the information they are looking for.
During a search workshop I was running last week, one of the participants came across an example of what we think was a rewritten page title. Their search was
mindfulness in school as crime prevention uk site:ac.uk. Top of the list was the home page of JournalTOCs and the title that Google gave was “Implementing mindfulness and yoga in urban schools: a…”.
This looked relevant to the search but clicking on the link took us to the home page of JournalTOCs where none of the original search terms were mentioned.
The source code of the page showed that the original title is simply JournalTOCs.
Did JournalTOCs have the keywords on an earlier version of its homepage that is currently in Google’s cache or did Google rewrite the search as well as the title of the page? When I tried to view Google’s cached copy of the page I got a 404 error!
I reran the search and applied Verbatim to it. There were four JournalTOCs pages in the first 100 results that were relevant but none matched the title that Google gave in the original results. I ran a search on that title in JournalTOCs but found nothing. Searching elsewhere I found that the article does exist. Also, the URL of the JournalTOCs page in the orginal results seems to include a reference to an article page, so I am not sure what is going on here. Did Google really rewrite the title? Or was the article once listed in JournalTOCs but no longer there and Google’s cached copies of JournalTOCs are out of date? Either way Google’s results were inaccurate, misleading and very confusing.
UPDATE: Reports of the death of Google+ may have been premature. See http://www.seroundtable.com/google-sticking-around-18465.html. There are now all sorts of stories and rumours doing the rounds so we’ll just have to wait and see.
Well, here’s a turn up for the books. It seems that Google may no longer force us to create Google+ accounts if we want to use certain Google services such as managing videos on YouTube. The full story is at http://arstechnica.com/gadgets/2014/04/report-google-to-end-forced-g-integration-drastically-cut-division-resources/. This is a major change in Google’s approach to Google+ and will be welcomed by many people, including myself.
I have several Google accounts used for different purposes. I set up the first in the very early days of Google -long before even Gmail arrived on the scene – in order to manage analytics and what I then called “serious stuff” related to my business website. I subsequently used it for managing my YouTube videos. I set up a second account when Google Labs and Gmail came along and regarded that as my experimental acccount. Gradually, I used the second one more and more as my main account but kept the first for my business website applications. When Google+ came along I “upgraded” the second account and set up a profile.
Everything was fine until one day I tried to access my YouTube videos that were linked to my first, non-Google+ account. YouTube encouraged me to set up a Google+ profile for this account but I declined. YouTube responded by making my videos invisible to everyone, including myself! So I gave in and set up a second Google+ profile.
If only that had been the end of it. People started adding this new profile to their circles rather than my main one. I tried to find ways around this but in the end decided to just abandon the YouTube videos and delete the superfluous Google+ profile. It is easily done via your Google+ settings page but of course there are numerous dire warnings of all the wonderful things that you will no longer be able to enjoy (not a lot actually!). Despite what has been implied in the past deleting or what Google calls “downgrading” your Google+ account does NOT delete your ordinary Google account.
Do read the ars technica article mentioned above and also Google+ Is Walking Dead | TechCrunch. Both make an interesting read.
These are the top 10 tips from the participants of a recent workshop on Google, organised by UKeiG and held on 9th April 2014. The edited slides from the day can be found on authorSTREAM at http://www.authorstream.com/Presentation/karenblakeman-2121264-making-google-behave-techniques-better-results/ and on Slideshare at http://www.slideshare.net/KarenBlakeman/making-google-behave-techniques-for-better-results
Use the site: command to focus your search on particular types of site, for example site:nhs.uk for UK NHS websites, or to search inside a large rambling site. If you prefer you can use the Advanced search screen at http://www.google.co.uk/advanced_search and fill in the site or domain box
An essential tool for making Google behave and run your search the way you want it run. Google automatically looks for variations on your terms and sometimes drops terms from the search. To make Google run your search exactly as you have typed it in, first run your search. Then click on ‘Search tools’ in the menu above your results. In the second line of options that appears click on ‘All results’ and from the drop down menu select Verbatim.
Google’s automatic synonym search can be helpful in looking for alternative terms but if you want a term to be included in your search exactly as you have typed it in then prefix the word with
intext:. For example
heron island intext:parrots caversham UK.
4. Incognito/Private browsing
Even if you are not signed in to a Google account, Google personalises your results according to your search and browsing behaviour. If you want to burst out of the filter bubble, as it is often called, use a private browser window or incognito (Chrome). Google will then ignore tracking and search cookies on your machine. To call up a private browser or incognito window use the following keys:
Chrome – Ctrl+Shift+N
FireFox – Ctrl+Shift+P
Internet Explorer – Ctrl+Shift+P
5. Reading level
This changes the emphasis of the results that you see. Run your search and from the menu above the results select ‘Search tools’, then ‘All results’, and from the drop menu ‘Reading level’. Options for switching between basic, intermediate and advanced reading levels should then appear just above the results. Click on the Advanced option to see results biased towards research.
To limit your search by date, for example the last month or year, first run your search. Then click on ‘Search tools’ in the menu above the results and from the second row of options that appears click on ‘Any time’. Select your time period or a custom range from the drop down menu. Unfortunately, this does not work with Verbatim. You could use the ‘daterange:’ command instead to specify your dates and then apply Verbatim, but you first have to convert you dates to Julian format. The Julian Date Converter at http://aa.usno.navy.mil/data/docs/JulianDate.php tells you more about the format and provides a tool for converting dates. Alternatively, using something like Gmacker (http://gmacker.com/web/content/gDateRange/gdr.htm). This enables you to enter your search terms and select your dates from a calendar. It then runs your search and on the Google results page you can apply Verbatim in the usual way.
The cached option enables you to view the copy of the page that Google has in its database. This is useful when the current version of a page seems to differ signicantly from the one described in the Google search results. Click on the little green arrow next to the URL of the page on the results list and then select Cached.
Use the filetype: command to limit your research to PowerPoint for presentations, spreadsheets for data and statistics or PDF for research papers and industry/government reports. One workshop participant found it to be a great way to track down conference poster presentations by combining PDF and PowerPoint filetypes with keywords and the term ‘poster’.
9. Country versions of Google
The country versions of Google give priority to the country’s local content, although it might be in the local language. This is a useful strategy when searching for industries, companies and people that are active in a particular country. Use the standard ISO two letter country code, for example http://www.google.fr/ for Google France, http://www.google.it/ for Google Italy.
10. Books – About this magazine
Several people were interested in Google Books and in the magazine archives in particular. Google does not, though, make it easy to browse a magazine’s archives. Once you have identified a series that is of interest it would seem logical to click on “Browse all issues” to view a list of what is available.
However, it seems to list the years of the issues randomly. Selecting “About this magazine” brings up some brief information about the title and links that enable you to browse past issues by year.