The two “top tips” articles came out of two workshops I facilitated for UKeiG in Manchester and came from the participants themselves. I am repeating the workshops – significantly updated following recent announcements – next week in London; Essential non-Google Search Tools and New Google, New Challenges. If you are interested and want to learn more, there is still time to book a place on either or both of the workshops.
The Wayback Machine (http://www.archive.org/), also known as the Internet Archive, is always a popular site on my search workshops. It is a fantastic way of discovering how web pages looked in the past and for tracking down documents that are no longer on the live web.
It isn’t 100% guaranteed to have what you are looking for and at present you need the URL of the web site or document in order to use it. People often ask if keyword searching is possible; it isn’t at the moment but it will be.
The Internet Archive has received support from the Laura and John Arnold Foundation (LJAF) and will be re-building the Wayback Machine. When it is completed in 2017, the next generation Wayback Machine will have more webpages that are easier to find and will include keyword indexing of homepages.
We’ve known for some time that Google has been buying heavily into artificial intelligence and looking at applying it not only to its robotics and driverless cars projects but also to search. Now it is official: artificial intelligence and machine learning plays a major role in processing Google queries and is, Google says, the third most important signal in ranking results. It has been named RankBrain.
As well as advanced Google search features and alternative search tools I comment on the direction Google is going in. Note that this presentation was given before the Alphabet announcement. Those of you who have attended my Google and non-Google search tool workshops should know most of what is in the slides, but they might serve as a useful reminder.