I am still gobsmacked by the number of organisations that still use IE6. About 20% of the in-house workshops I do have to be run on computers using IE6. Many people highlight local government as the major culprit but there are major international corporations who are still using it. The most common excuse I am given is that in order for them to use bespoke internal databases they have to program an interface between the browser and the databases. Changing the browser means rewriting the code. The scariest set-up I have come across was in an international investment bank whose CIO told me that the easiest way for them to connect a browser to a key database was to make use of  a security loophole in IE 6, which means that they can’t install security updates!

You may think that removing IE 6 support from Google Docs and sites won’t affect the general user. Check the results from your Google searches over the next few weeks. I bet there will be formatted files such as PDFs, spreadsheets and PowerPoint presentations in the mix. If you want to preview the file before downloading the HTML option is still there for some, but an increasing number are being previewed in Google Docs. And when it comes to accessing web sites it is not just Google services and applications that suffer under IE 6. Forget about fancy Web 2 applications: I am finding in my business information workshops that essential features of many web sites are not displayed in IE 6 .

For the web to move on and integrate new technologies IE6 really must die

Event: Web 2.0 – the truth behind the hype

Date: Monday 1 March 2010, 6.30-8pm. (Doors open 6 pm)

Venue: Hammonds, Rutland House, 148 Edmund Street, Birmingham B3 2JR.

What is web 2.0 and what isn’t it?

In this seminar Karen Blakeman, Independent Information Trainer and Consultant at RBA Information Services, and Phil Duffy, Information Services Manager at Hammonds LLP will debate the pros and cons of using web 2.0 tools and technologies. This event was sold out and highly rated by attendees in London earlier this year.

There will be a networking reception after the event.

Booking Details

All seminars are £10 for CLSIG members, £15 for non-members and half-price for the unemployed. To book or for more information please email events@clsig.org.uk.  Cheques should be made payable to CLSIG and sent to Irena Valouchova, Denton Wilde Sapte LLP, One Fleet Place, London, EC4M 7WS or DX242 City. Please note that refunds are only available up to a week before the event. Travelling details: http://www.hammonds.com/Default.aspx?sID=259&cID=952&ctID=11

CLSIG website: www.clsig.org.uk

I am testing it out on 3 web pages and comparing the results with Page2RSS and the desktop program Website Watcher. My comparison has only been running for 12 hours but already there are differences between Google Reader and Page2RSS. Google Reader is picking up more changes than Page2RSS, which is not surprising because Page2RSS checks a page just once a day and Google checks pages more frequently. But what I did not expect was that Google would miss a major change that Page2RSS picked up. Had I bothered to look at the web page when Google Reader had told me it had changed I would have spotted the new text that it had missed but the temptation is to just view the reported change in Google Reader. Website Watcher, though, has come up trumps every time and picked up all changes to the pages, probably because I told it to check the pages in question every 10 minutes.

The initial stages of my trial suggest that Google Reader is a good way to track changes to web pages as long as you only need to know if a web page has changed in some way and as long as you go to the live web page to view the changes. It seems that if a web page changes frequently throughout the day it will not pick up and report every single change. Google Reader checks pages at pre-determined time intervals but I expected it report on all of the changes since it’s last report. It doesn’t and that puzzles me.

If you really need to know about web page changes as soon as possible then a desktop tool such as Website Watcher is the bees knees. You can choose how often it checks the pages and you can also tell it look for specific keywords  – useful if you are waiting for a product launch announcement for example.  Website Watcher can also easily monitor whole directories of pages. It is not free – prices start at 29.95 euros  (see http://www.aignes.com/shop.htm for details) – but it gives you far more options and control than Google Reader.

If your small business depends on Internet traffic for its revenue or if growing your small business during 2010 has to be done hand in hand with the Internet, you’ll need to know how to market it online. If money is no object you could hire an agency to create your online marketing strategy, but for most of us as small business owners it’s a luxury we cannot afford. Here are 10 tips for marketing a small business online.

Free is the magic word – There are a few online marketing activities which are both free and worthy of your time. Be sure to use them.

1. Register with Google Maps – Google allows local businesses (big or small) a chance to register their business address and phone number in its local listings. If for example someone searches for a keyword together with a location e.g. ‘nw11 plumber’, the search results will include listings from Google Local displayed on a map next to the normal search results.

2.  Upload products to Google Product Search – To start selling your products on Google Products all you need is to prepare a data feed and a Google user account. Also known as Google Base, this free service from Google allows businesses to list products or services on its first page results. In most cases these will appear just below the paid results and will include an image, title, price and direct link to the product or service

3. Get a voucher for AdWords – Google’s AdWords is by far the biggest paid ads medium. If you search hard enough you may come across a free voucher which will charge your account and let you use Adwords at no cost until the funds run out. Your bank might offer such voucher when you open an account or when you attend a Google university course (which is free and managed by Google).

4. Use social marketing – The key to dominating the social landscape is to become an authority in your industry. To achieve this status consider using services such as Twitter to share relevant information, Yahoo Answers to answer industry questions and so on.

5. Create a blog – Blogging can go hand in hand with a social marketing strategy and is considered very effective. There are a few blogging platform which are free such as Wordpress and the key is to integrate the blog within your website so it looks and feels apart of the brand, for example www.rba.co.uk/wordpress/.
Consider paid services – Most online marketing activities are unfortunately not free, however most could be executed within a small budget so you are able to test the waters and quickly stop or pause.

6. Register with niche directories – Most industries have a few directories which will drive qualified web traffic to your site. Try not to register with directories which offer little value or are unrelated to your industry because you really want to generate web traffic which is likely interested in your products or services.

7. Start an affiliate program – Affiliate Marketing is an Internet-based marketing practice in which a business rewards another for each sale which the other business generated. You can either self manage the program by buying an off the shelf affiliate tracking software or use a type of middleman service to link between you the affiliate. Each has it’s pros and cons, and each case is different.

8.  Email marketing – Newsletters, product updates and email promotions are fantastic to keep in touch with customers and ease to manage. The key is to communicate relevant messages, at the right time and at the right frequency. There are a number of web based email software providers, some such as Mail Chimp even offer a free plan.

9.  Improve search engine ranking – The most cost effective marketing channel with the lowest cost per acquisition is the natural traffic channel also known as seo. By optimising your website in accordance with the search engine guidelines you will notice that with time organic traffic will find its way to your site. Although this channel is technically ‘free’, it does require a lot of your time, hence similar to a paid service. For more on search engine optimisation, head to Google.

10. Use 3rd party sites – Sites such as eBay, Amazon, and Play.com will allow you to list your products for a small charge.  Because they already have high levels of quality traffic and you don’t (yet) you are able to put your offers in front of the right target market quickly.

What are your online marketing tips for small businesses?

Joseph Eitan is founder of Photo Paper Direct. Joseph started the business a few years ago which now sells a selection of Inkjet media from large format paper to cartridges.

Many thanks to Suzanne Bartlett for the information and feedback on the service.

Potholes.co.uk is run by Warranty Direct who specialise in used car warranty, new car warranty and extended warranty. It is a “Campaign website to highlight poor state of British roads and help motorists seek compensation from Councils”. Type in the first part of a postcode or the name of a town to view a Google map showing the location of any potholes in the area. Click on a marker to see a more detailed description of the problem.

To report a pothole you need to register and sign in. First enter a title and description and then the street name and town. A Google map should appear with a marker and you can then drag the marker to the exact location of the pothole(s). You can also upload a photo. Once you have submitted your report you are taken to a page where you are encouraged to report the problem to the local council.

There is a blog at http://www.potholes.co.uk/oursays where they talk about pothole issues and highlight news stories. Potholes.co.uk is also on Twitter at http://twitter.com/potholesuk/

I am not sure how useful this site really is for motorists as it is dependent on people reporting potholes to the web site, so it is not comprehensive. It is also not clear who marks the potholes as filled when the repairs are made. Feedback on both of those points would be welcomed.

Thanks to @cllrdaisybenson for the tweet that alerted me to the site.

Thanks to Gary Price for the alert (http://www.resourceshelf.com/2010/01/10/switzerland-in-figures/)

All you have to do is enter the postcode, street name or area. You should then see a map showing existing and previous problems.

To report a new problem, click on the location of the problem on the map. A purple flag will appear and then you fill in the boxes: category (drop down menu), details of the problem, upload a photo if available, and email address and telephone number. Then Submit. FixMyStreet will send your report to the council on your behalf. “Simples”!

You can also subscribe to problem alerts. These can be delivered by RSS feeds or emails alerting you to problems within 7.3 km of your post code (the default), or 2, 5,10 or 20 km. Alternatively you can choose to receive all alerts in the area covered by your council or ward.

Information on other MySociety.org projects such as they “They Work For You” (details of your MP and their activities and “What do they Know ” (Freedom of Information) are available at http://www.mysociety.org/projects/

The list was started by @CllrTweeps who is @JamesCousins. The project is currently being developed by James Cousins and @DafyddBach. Not surprisingly the wonderful @Liz_Azyan has been involved with the list and is credited with identifying a lot of the councillors.

You can search the list by council, party and “tweeps” – an alphabetical list of tweeting councillors.If you are a tweeting UK councillor and not on the list details of how to add your user name are at http://www.cllrtweeps.com/about/

There are many services that provide you with easy search options and access to translated official company information but these can be expensive, and there are occasions when you need to see the original registration documents and filings. One partial solution for Europe is the European Business Register (http://www.ebr.org/). This is a network of many of the European company registers offering a “one-stop-shop” for company information. Access to the register is via “partners” – you can identify the partner for your country at http://www.ebr.org/partners.htm. For the UK and Ireland the partner is the Global Business Register (http://www.globalbusinessregister.co.uk/) or GBRDirect.

Currently GBRDirect connects to the national corporate registries in:

Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Greece,Ireland, Jersey, Italy, Latvia, Luxembourg, Republic of Macedonia, Netherlands, Norway, Serbia, Spain, Slovenia, Sweden, Ukraine, United Kingdom.

In order to use GBRDirect you first have to register and also “top-up” your account using a debit or credit card. All documents are priced and so is a successful search, which costs £1.50. You are not charged for a list of results but as soon as you click on an entry in the list your search is deemed to be successful and you are charged for it. Once on the ‘company’ screen, available documents and their prices are listed. 

Prices vary depending on the type of document you wish to view and the country. A price list and the type of documents available for each country can be found at http://www.globalbusinessregister.co.uk/GBRDirect%20co%20uk%20Pricelist.pdf

As well as a company search you can also carry out a search for company officials in Belgium, Denmark, Estonia, Finland, Greece, Italy, Latvia, Sweden and the UK.

On the plus side this service enables you to quickly search many of the European registers through a single interface. On the down side you still have to know the country in which the company is based and the documents will be in the local language. You may also end up paying for information that is available free of charge direct from the national registry and the European Business Register seems to go down with alarming regularity. About half of my searches failed because “The EBR Service is not available at the moment” and I am finding the down time increasingly frustrating. When it works GBRDirect is an excellent way of searching the EBR but you still need to know the location of the individual country registries in case the service is down and you need documents urgently.

According to the press release:

“The FS4B Supersite is designed to be integrated with the Assembly Government’s other business support services to enable businesses and citizens to move as smoothly as possible between online and offline support.

The Site will also provide a raft of guidance, tools and directories which professional advisors, relationship managers and customer service staff can use to enhance the support they offer to their clients.”

The supersite will provide information and advice on investment funding, doing VAT online, and local government (e.g. applying for licences). There will also be news of start up events, free information and advice for small businesses, and access to investment and specialist support for larger companies.

I’m intrigued by this so-called supersite. The existing FS4B web site is excellent and appears to already do much of what it is claimed the new one will offer. I assume more “seamless”  integration with online services for business  – for example VAT – and perhaps personalization options. My main worry is that super-sizing the site might make it more difficult to find relevant resources and help.  I look forward to the launch with interest.

The adviceline provides expert support to help:

• get an employee back to work after long-term sickness
• manage the impact on the business when an employee takes time off work through ill health
• support an employee and benefit from their abilities if they are at work with health issues
• encourage and support an employee who is off work, yet wants to return and contribute to the business
• develop a working culture where work-related illness is less likely to occur

The adviceline is an 0800 number (0800 077 8844). If you are based in Scotland, you can obtain free advice at Healthy Working Lives (http://www.healthyworkinglives.com/) or their adviceline on 0800 019 2211. For  businesses in Wales the Health at Work Adviceline Wales is on 0800 107 0900, web site http://www.healthyworkingwales.com/

Now we have Google personalized search, and by ‘we’ I mean all of us by default.

Search personalization is nothing new. In 2005 Google announced a new feature that was enabled if you were logged in with your Google account: web history and personal search (see Official Google Blog: Search gets personal http://googleblog.blogspot.com/2005/06/search-gets-personal.html). If you were logged in to your Google account and had your web history enabled – a record of your searches and sites that you selected from your results – future search results would be adjusted, or personalized, accordingly. And then we had (have) Google Searchwiki (see Begone Searchwiki http://www.rba.co.uk/wordpress/2008/12/11/begone-searchwiki/). Searchwiki – you have to opt-in for it – enables you to delete results from your search results, or move a result up or down in the list depending on how relevant you think it is. Your actions are saved and remembered when you next run the search.

The new Google personalized search is different. You do not have to be signed in to a Google account and by default it is switched on.  The claim is that Google is “helping people get better search results”:

“For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes. Other times, when I’m looking for news about Cornell University’s sports teams, I search for [big red]. Because I frequently click on www.cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others.”

The customization is based on 180 days of search activity linked to an anonymous cookie in your browser. See the “Official Google Blog: Personalized Search for everyone” http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html for further details.

This might sound at first to be a useful additional feature, but think it through. Let us say that in the run-up to Christmas your boss has asked you to look up recipes for chocolate desserts, cakes or puddings for the office party. When your results list comes up you repeatedly click on links for recipes or videos of how to make that extra complicated chocolate soufflé. In your regular day job’s research, though, you are researching the pharmacological properties of the various compounds to be found in cocoa. Your results are now starting to come up with some very odd results, but at least they will be on the same topic. For those of us who research a wide range of subjects Google’s personalized search is going to lose the plot very quickly.

There is then the question of which computer are you using? Do you always use the same computer at work or at home (we have three here)?  What are you going to see when you go to an Internet cafe? And what results will Google present you with if you are a CILIP member and use the IT facilities in the members’ information centre?

Whatever PC you use for your Google search, look in the top right hand corner of the results page. You should see an option for Web History:

Click on Web History and then Disable Customisations based on search activity:

When this first went live, I found that disabling the customisation was not saved from one session to the next. Today, this now seems to have been saved from my previous search session but if you want to ensure that customisation has been disabled I would recommend that you check the setting at the start of every day.

So choccy consumers of the world, here is a twtpoll to determine the truth! Poll ends Friday 18th December 2009.

OXFORD COLLEGES ROMP

Wednesday 16^th December 2009

A visit to New College, Magdalen and St Hilda’s College Libraries. Seasonal refreshments included!

Meet at 1.55 pm outside New College in Holywell Street just past the Holywell Music Rooms on the opposite side of the road.

The tour is free but advance booking is required as places may be limited.  Bookings to: Norman Briggs nwbriggs@pcintell.co.uk

All three presentations will be available on Slideshare http://www.slideshare.net/karenblakeman

I shall be on the UKeiG stand (number 734) for a while over the next three days, so come and say hello if you are wondering round the exhibition.

If you are attending either the exhibition or the conference and tweeting, the conference tag is #online09

One of my image test searches is Edvard Munch and Swirl came back with 12 thumbnails of stacked images (12 is the standard number of stacks) :

Click on a group of stacked  images and another set of images “swirl” into view in the form of the wonderwheel:

And you can keep on clicking on groups/stacks of images but still keep the “history” of your selections.

I was pleasantly surprised by the clustering or stacking of the images. I thought that by the time I had reached ‘level 3′ of my browsing each stack would be just different versions of the same image or images with similar colour composition. My Edvard Munch level 3 selection, however, came up with a selection of landscapes with different colours. They did, though, seem to have similar ‘patterns’, for examples paths or what could be interpreted as paths as a major component of the image.

Phil Bradley has also reviewed Google Swirl and comments “Bing is going to have their work cut out to try and catch up.” Far too polite, Phil. I’d say “Bing, eat your heart out!”

Google Swirl looks very promising and I shall be monitoring its progress with interest.

The wiki aims to provide business information that is aimed at entrepreneurs and SMEs. Topics covered currently include business planning, grants and finance, marketing and PR as well as industry specific pages. One of the industries listed is “Giftware” and coincidentally I was asked about this during my recent business information workshop. “Our client thinks that there is a single database that will give them all the data they need on giftware” said one of the participants. The bad news is that there does not seem to be a single source: the good news is that this wiki does list associations and web sites of organisations that are involved in the sector. So this wiki has already proved its worth to me.

Anyone can join the wiki community, edit and add a listing; a brave move but I have not yet seen any “vandalism” or spam. If there have been any inappropriate entries then BIPC have been very quick off the mark in removing them.

An excellent starting point for relevant information on setting up and running a business, and highly recommended for SMEs and startups.