Search engines, government and official information sources, and the EU regulatory environment are continually changing. All of these affect how we search and the information that is presented to us. In some cases information may be deliberately excluded from our results. This one day workshop will look at what’s new, key resources for business and official information, and how to use search tools to ensure you are picking up everything that you need. There will be time for practical sessions so that you can try some of the exercises provided, or experiment with your own searches. Lunch and refreshments are included.
Topics covered include:
effect of EU legislation on research and due diligence
increase in official open data – accessibility, quality, usability
changes to Google and other search tools, and their impact on research
starting points, evaluated listings and government sources
company information: official sources; free open data sources worldwide; companies that repackage official company information – pros and cons
news sources and alerting services
the value of social media and professional networks for business intelligence
A few days ago Flickr revamped its website yet again. Flickr users have become used to changes that offer no improvements in functionality, and it rarely comes as a surprise that some aspects of the service are sometimes made worse. The most recent updates did not seem to be that significant. The layout is different; search is just as bad as ever with odd and irrelevant results popping up; and you still cannot directly edit an incorrectly, Flickr assigned location. The last is possible but it involves a somewhat Heath Robinson approach, more of which in a separate posting.
This time, though, Flickr has made a huge mistake. It has been using image recognition technology for about a year to automatically generate tags for users’ photos but, until now, those tags have been hidden from users. They are now visible. The official announcement is on the Help Forum, Updates on tags (http://www.flickr.com/help/forum/en-us/72157652019487118/) followed by many pages of users comments, mostly negative. Flickr’s mistake is not in making the tags visible or doing the tagging at all, but in not allowing users the option to opt-out or offering a global tag deletion tool.
The computer generated tags have been added retrospectively to everyone’s photos, so some of us now have the prospect of checking thousands of images for incorrect or irrelevant tags. My experience, so far, is that most of them are useless. I honestly cannot see how the tags “indoor” or “outdoor”, which seem to be applied to the majority of my photos, are helpful in a search. If the auto generated tags have already been used in Flickr’s search it would explain why the results are often rubbish.
It is easy to spot the difference between user and Flickr generated tags: the former are in a grey box and the latter in a white or light grey box.
If you want to delete a Flickr generated tag you have to do it tag by tag, photo by photo. Do not go on a tag deletion frenzy just yet, though. There are reports that the deleted tags sometimes reappear.
To see the full horror of what Flickr has done, click on the Camera Roll link on your Photostream page and then Magic View. My cat has been tagged several times as a dog and once as abstract, which I suggest should be replaced by “Zen”. And to a photo of three hippos in Prague Zoo have been added animal, ape, elephant, tortoise, baby, child and people (http://www.flickr.com/photos/rbainfo/8712618469/). Note that Magic View only uses Flickr auto generated tags; we users are obviously not to be trusted!
I admit that there are a handful of instances where Flickr has reminded me of potentially relevant tags, so I might be tempted by an option whereby Flickr suggests additional tags. But I want to make the final decision as to whether to add them or not. I most certainly do not want Flickr adding, without my permission, thousands of tags to my back catalogue. And by the way, Flickr, whatever happened to my privacy setting of who can “Add notes, tags, and people:Only you”, which you have clearly breached.
It is bad enough to have to deal with the rubbish that Google dishes out, but to have to cope with Flickr’s lunacy as well is too much. Flickr, you have seriously messed up this time. Many of us do know what we are doing most of the time when we tag our photos. Carry on down this route and you won’t just annoy your users but risk losing a substantial number of them, some of whom pay for Pro accounts.
It seems that Google has dumped the Reading Level search filter. This was not one that I used regularly but it was very useful when I wanted more serious, in-depth, research or technically biased articles rather than consumer or retail focused pages. It often featured in the Top Tips suggested by participants of my advanced Google workshops.
It was not easy to find. To use it you had to first run your search and then from the menu above the results select ‘Search tools’, then ‘All results’, and from the drop menu ‘Reading level’. Options for switching between basic, intermediate and advanced reading levels then appeared just above the results.
So another tool that helped serious researchers find relevant material bites the dust. I daren’t say what I suspect might be next but, if I’m right, its disappearance could make Google unusable for research.
“The quality of web sources has been traditionally evaluated using exogenous signals such as the hyperlink structure of the graph. We propose a new approach that relies on endogenous signals, namely, the correctness of factual information provided by the source. A source that has few false facts is considered to be trustworthy. The facts are automatically extracted from each source by information extraction methods commonly used to construct knowledge bases. We propose a way to distinguish errors made in the extraction process from factual errors in the web source per se, by using joint inference in a novel multi-layer probabilistic model. We call the trustworthiness score we computed Knowledge-Based Trust (KBT). On synthetic data, we show that our method can reliably compute the true trustworthiness levels of the sources. We then apply it to a database of 2.8B facts extracted from the web, and thereby estimate the trustworthiness of 119M webpages. Manual evaluation of a subset of the results confirms the effectiveness of the method.”
If this is implemented in some way, and based on Google’s track record so far, I dread to think how much more time we shall have to spend on assessing each and every source that appears in our results. It implies that if enough people repeat something on the web it will deemed to be true and trustworthy, and that pages containing contradictory information may fall down in the rankings. The former is of concern because it is so easy to spread and duplicate mis-information throughout the web and social media. The latter is of concern because a good scientific review on a topic will present all points of view and inevitably contain multiple examples of contradictory information. How will Google allow for that?
Documents may no longer be directly accessible from the new departmental home pages so a different approach is needed if you are conducting in-depth research. GOV.UK is fine for finding out how to renew your car tax or book your driving theory test – two of the most popular searches at the moment – but its search engine is woefully inadequate when it comes to locating detailed technical reports or background papers. Using Google’s or Bing’s site command to search GOV.UK is the only way to track them down quickly, for example biofuels public transport site:www.gov.uk. Note that you need to include the ‘www’ in the site command as site:gov.uk would also pick up articles published on local government websites. This assumes, though, that the document you are seeking has been transferred over to GOV.UK.
There have been complaints from researchers, including myself, that an increasing number of valuable documents and research papers have gone AWOL as more departments and agencies are assimilated Borg-like by GOV.UK. Some of the older material has been moved to the UK Government Web Archive at http://www.nationalarchives.gov.uk/webarchive/.
This offers you various options including an A-Z of topics and departments and a search by keyword, category or website. The latter is slow and clunky with a tendency to keel over when presented with complex queries. I have spent hours attempting to refine my search and wading through page after page of results only to find that the article I need is not there, nor anywhere else, which is an experience several of my colleagues have had. This has led to conspiracy theories suggesting that the move to GOV.UK has provided a golden opportunity to “lose” documents.
I am reminded of a scene from Yes Minister:
James Hacker: [reads memo] This file contains the complete set of papers, except for a number of secret documents, a few others which are part of still active files, some correspondence lost in the floods of 1967…
James Hacker: Was 1967 a particularly bad winter?
Sir Humphrey Appleby: No, a marvellous winter. We lost no end of embarrassing files.
James Hacker: [reads] Some records which went astray in the move to London and others when the War Office was incorporated in the Ministry of Defence, and the normal withdrawal of papers whose publication could give grounds for an action for libel or breach of confidence or cause embarrassment to friendly governments.
James Hacker: That’s pretty comprehensive. How many does that normally leave for them to look at?
James Hacker: How many does it actually leave? About a hundred?… Fifty?… Ten?… Five?… Four?… Three?… Two?… One?… *Zero?*
Yesterday, on New Year’s Day, I came across yet another example of Google getting its Knowledge Graph wrong. I wanted to double check which local shops were open and the first one on the list was Waitrose. I vaguely recalled seeing somewhere that the supermarket would be closed on January 1st but a Google search on waitrose opening hours caversham suggested otherwise. Google told me in its Knowledge Graph to the right of the search results that Waitrose was in fact open.
Knowing that Google often gets things wrong in its Quick Answers and Knowledge Graph I checked the Waitrose website. Sure enough, it said “Thursday 01 Jan: CLOSED”.
If you look at the above screenshot of the opening times you will see that there are two tabs: Standard and Seasonal. Google obviously used the Standard tab for its Knowledge Graph.
I was at home working from my laptop but had I been out and about I would have used my mobile, so I checked what that would have shown me. Taking up nearly all of the screen was a map showing the supermarket’s location and the times 8:00 am – 9:00 pm. I had to scroll down to see the link to the Waitrose site so I might have been tempted to rely on what Google told me on the first screen. But I know better. Never trust Google’s Quick Answers or Knowledge Graph.
I recently received an email from a friend asking about whether it was acceptable for a student to cite Google as a source in their work. My friend’s instinct was to say no, but there was a problem getting beyond Google and to the original source of the answer. The student had used the Google define search option to find a definition of the term “leadership”, which Google duly did but failed to provide the source of the definition. My response to citing Google as a source is always “No” unless it is an example of how Google presents results or a comment on the quality (or lack of it) of the information that has been found. The results that appear at the top of the results, such as the definitions or the new quick answers, have been created and compiled by someone else so Google should not get the credit for it. In addition, what is displayed by Google in response to the search will vary from day to day and in creating these quick answers Google sometimes introduces errors or gets it completely wrong.
No source was given nor was there any indication of where this information had come from. Many have questioned Google on how it selects information for quick answers and why it does not always give the source. Google’s response is that it doesn’t provide a link when the information is basic factual data (http://searchengineland.com/google-shows-source-credit-quick-answers-knowledge-graph-203293), but as we have seen the “basic factual data” is sometimes wrong.
Quick answers above the Google results have been around for a while. Type in the name of a Premier League football club and Google will give you the results for the most recent match as well as the scores and schedule for the current season. Not being a fan myself I would have to spend some time checking the accuracy of that data or I could, like most people, accept what Google has given me as true. Looking for flights between two destinations? Google will come up with suggestions from its Google Flights; and this is where it starts to get really messy. I’ve played around with the flights option for several destinations. Although Google gives you an idea of which airlines fly between those two airports and possible costs, the specialist travel sites and airline websites give you a far wider range of options and cheaper deals. It is when we come to health related queries, though, that I have major concerns over what Google is doing.
Try typing in a search along the lines of symptoms of [insert medical condition of your choice] and see what comes up. When I searched for symptoms of diabetes the quick answer that Google gave me was from Diabetes UK.
At least Google gives the source for this type of query so that I can click through to the site for further information and assess the quality. In this case I am happy with the information and the website. Having worked in the past for an insulin manufacturer I am familiar with the organisation and the work it does. It was a very different story for some of the other medical conditions I searched for.
A search for symptoms of wheat intolerance gave me a quick answer from an Australian site whose main purpose seemed to be the sale of books on food allergies and intolerances, and very expensive self-diagnosis food diaries. The quality of information and advice on the topic was contradictory and sometimes wrong. The source for the quick answer for this query varied day by day and the quality ranged from appalling to downright dangerous. A few days ago, it was the Daily Mail that supplied the quick answer, which actually turned to be the best of the bunch, probably because the information had been copied from an authoritative site on the topic.
Today, Google unilaterally decided that I was actually interested in gluten sensitivity and gave me information from Natural News.
Many of the sources that are used for a Google quick answer appear within the first three results for my searches and a few are listed at number four or five. This one, however, came in at number seven. Given that Google customises results one cannot really say whether or not the page’s position in the results is relevant or if Google uses some other way of determining what is used. Google does not say. In all of the medical queries I tested relevant pages from the NHS Choices website, which I expected to be a quick answer in at least a couple of queries, were number one or two in the results but they have never appeared as a quick answer.
Do not trust Google’s quick answers on medical queries, or anything else. Always click through to the website that has been used to provide the answer or, even better, work your way through the results yourself.
So what advice did I suggest my friend give their student? No, don’t cite Google. I already know who Google currently uses for its define command but a quick way to find out is to simply phrase search a chunk of the definition. That took me straight to an identical definition at Oxford Dictionaries (http://www.oxforddictionaries.com/), and I hope that is the source the student cited.
I came across Turn2Us via the Paul Lewis Money blog (http://paullewismoney.blogspot.co.uk/2014/11/hardship-grants-available.html) where there is an excellent overview of the service. Turn2Us is part of the Elizabeth Finn Care charity. As well as providing a useful benefits search tool there is a searchable database of over 3000 charities that distribute £288 million in grants to individuals in financial hardship every year. To find potential sources of grants in your location type in your postcode, gender and age. Some of the charities only provide grants for people who have worked for a particular company or in a particular industry, but there are many that offer support to the general population and can help with education costs, living costs or hardship in retirement.
When I typed in my postcode (Reading), age and gender it came up with a list of 72 charities. There were some that were bizarre in their specificity. The Edmund Godson Charity, for example, offers “one-off grants for people in need who wish to emigrate and who currently live in and around Woolwich, Shinfield near Reading, north east Herefordshire and Tenbury in Worcestershire”. I was also intrigued by one that provides grants and annuities for “older women in the UK who are not ‘of the artisan class'”, and was left wondering whether I would qualify.
Those idiosyncrasies aside, there is a wide range of help available here from charities that are little known and not easy to find.
I had (or possibly still do have) a Personal Premium account. As I don’t find the limited extra features of any use I decided to cancel my premium account about three weeks ago, well in advance of the renewal date. Having filled out the online forms I assumed that was all I had to do, but each time I logged in to my account it was still marked as a Premium account. So I went through the cancellation process again. I waited a few days but my account was still marked as premium. I went through the cancellation procedure again. My account was still labelled as Premium but when I went to try and cancel it a fourth time it was marked as already cancelled. Success? Well – no.
Today I checked my business bank account and saw that LinkedIn has debited my account for the renewal fee despite my cancellation. Perhaps I should have been alerted to potential problems when confirmation emails failed to arrive. But under my account settings the premium account was finally marked as cancelled so I assumed that was that.
I have raised a ticket with LinkedIn but I doubt I’ll get any sense from them – I never have done in the past. First thing in the morning I am reporting the debit to my bank as an unauthorised transaction.
Congratulations, LinkedIn, on developing a strategy that is guaranteed to thoroughly p*** off your users.
Update: LinkedIn have now apologised for the “misunderstanding”. My account has been reset to “basic” and they have refunded my money.
These Top Ten search tips comes from an advanced workshop I recently ran for a group in Oxford. If this is the first Top Tips that you have read on this blog, a few words of explanation as to how these are generated. These are not my own personal tips but are nominated by people who have attended my full day workshops and tried out the various commands and techniques during the practical sessions.
The participants on this particular workshop were experienced, heavy duty researchers so I was keen to see what they came up with.
This is a regular in the Top Ten lists on this blog. It is an essential tool for making Google behave and forcing it to run your search the way you want it run but is well hidden. Google automatically looks for variations on your terms and sometimes drops terms from the search. To make Google carry out your search exactly as you have typed it in, first run your search, then click on ‘Search tools’ in the menu above your results. In the second line of options that appears click on ‘All results’ and from the drop down menu select Verbatim. This is very useful when searching for an article by title and Google decides to ignore the double quote marks, which it sometimes does if it thinks you don’t have enough results. If you are carrying out in-depth research it is worth using Verbatim even if your “normal” Google results seem to be OK. You may see very different content in your results list.
2. site: search and -site:
Use the site: command to focus your search on particular types of site, for example site:ac.uk for UK academic websites, or to search inside a large rambling site. If you prefer you can use the Advanced search screen at http://www.google.co.uk/advanced_search and fill in the site or domain box. You can also use -site: to exclude sites from your search.
Use the filetype: command to limit your research to PowerPoint for presentations, spreadsheets for data and statistics or PDF for research papers and industry/government reports.
4. Asterisk * betweem terms
Use the asterisk between two words to stand in for 1-5 words. This is useful if you want two of your keywords close to one another but suspect that there may often be one or two words separating them. For example solar * panels will find solar photovoltaic panels, solar water heating panels etc.
5. Numeric range search
This command is unique to Google. Use it for anything to do with numbers – years, temperatures, weights, distances, prices etc. Simply type in your two numbers separated by two full stops as part of your search. For example to limit your search forecasts covering a future time period.
6. Incognito/private browsing
Even if you are not signed in to a Google account, Google personalises your results according to your search and browsing behaviour using the cookies that are stored on your computer. If you want to burst out of the filter bubble, as it is often called, use a private browser window or incognito (Chrome). Google will then ignore tracking and search cookies on your machine. To call up a private browser or incognito window use the following keys:
Chrome – Ctrl+Shift+N
FireFox – Ctrl+Shift+P
Internet Explorer – Ctrl+Shift+P
7. Public Data explorer The Public Data Explorer is one of Google’s best kept secrets. It can be found at http://www.google.com/publicdata/ and allows you to search open data sets from organisations such as the IMF, OECD, IM, Eurostat and the World Bank. You can compare the data in a number of ways and there are several charting options.
8. Repeat search terms
If you are fed up with seeing the same results for a search repeat your main search term or terms. This often changes the emphasis of your search and the order in which the results appear.
9.Change order of terms
Changing the order in which you type in your search terms can change the order of your results. The pages that contain the terms in the order you specified in your search are usually given a higher weighting. This is another useful tip for when you are stuck in a search rut and are seeing the same results over and over again.
10. Different country versions
The country versions of Google give priority to the country’s local content, although it might be in the local language. This is a useful strategy when searching for research groups, companies and people that are active in a specific country. Use the standard ISO two letter country code, for example http://www.google.fr/ for Google France, http://www.google.it/ for Google Italy. It is also worth trying your search in Google.com. Your results may be more international or US focused and Google usually rolls out new search features in Google.com before launching in other country versions. If Google insists on redirecting you to your own local country version, go to the bottom right hand corner of the Google home page and you should see a link to Google.com.
News and comments on search tools and electronic resources for research