Tag Archives: online10

My Online Information 2010 presentations

If you have not already spotted the links on Twitter, Facebook, LinkedIn etc  to the various presentations I gave at “Online” in London earlier this month here they are all in one place. I gave two talks as part of the free seminar programme that was part of the exhibition, a conference presentation and a pre-conference workshop. They all have a Creative Commons attribution non-commercial license assigned to them  (see http://creativecommons.org/licenses/by-nc/3.0/ for further information on the license).

Google’s New Search Features: has it gone too far?
1st December 2010

This presentation was given in the exhibition area as part of the free seminar and masterclass programme. I have added comments to some of the screen shots so that they make a little more sense to those who were not there.

Google’s New Search Features: has it gone too far


Challenges of Finding Quality Business Information
1st December 2010

A second presentation I gave as part of the exhibition free seminar programme. Again, I have annotated some of the screen shots.


Search Engine Wars: let battle commence
30th November 2010

This is a presentation I gave as part of the Online Information conference. It is quite different from the one I gave  with the same title to INFORUM in Prague earlier this year. I wish I could say it was because so much has changed since then: unfortunately very little has changed.


Guide to Using Social Media to Promote Your Organisation and Services
29th November 2010

This was a one day workshop pre-conference workshop. The slides merely formed a framework for the day.  There were more services and issues discussed within the group than are shown in the presentation.  The link given below, which is a direct link to a ppt file on the RBA Information Services web site, will not be available indefinitely.  The presentations on my social media page are updated every time I run a workshop or give a seminar on the topic.

PowerPoint Presentation (9.5 MB)

Workshop: social media strategies

I am running a pre-Online Information conference workshop about social media strategies on Monday, 29th November 2010 at the Olympia Conference Centre, London –  “The real-life guide to using social media to promote your organisation and services”.

In essence it will cover:

  • how the major search tools are incorporating social media and real time information in their search results and how you can use this to increase awareness of your organisation and its services
  • the importance of identifying relevant platforms and applications for your organisation and tailoring content for them
  • ways in which you can generate and re-use content to reach more potential users
  • engaging with existing and potential customers and users
  • how you can monitor the effectiveness of social media
  • technical and human resource issues and the skills needed to implement a social media strategy

Further details are at Online Information 2010, http://www.online-information.co.uk/online2010/conference/conference-programme/workshop_presentation.html?presentation_id=1266

If you wish to book a place but are not attending the conference you need to click on the “Book Conference Place” link. Fill in the your details on the first page and on the next you can select the workshop only option.

If you have already booked a conference place then you need to call Jo Letts (Joanna.letts@incisivemediacom and +44 (0) 207 316 9361).

Prices are  £195 + VAT if you are attending the conference and for the workshop only £399 + VAT