Google compiles industry stats for the UK – sort of

Google has launched a new page that pulls together industry stats for the UK. Google – Internet Stats, which is biased towards information on electronic and online services and products, gathers data from third party vendors many of which are priced. A list is available at the bottom of the Internet Stats page. You can, though, submit your own “killer fact”.  All submissions are vetted by Google.

There are five categories: Technology, Macro Economic Trends, Media Landscape, Media Consumption and  Consumer Trends. Each section has further sub-categories.

This is not the answer to a market/industry researcher’s prayer. The number of statistics is very limited and the search option only searches within the browsable statistics on the landing page. Do not expect to be able to search for and find data on, for example, UK chocolate consumption! If your query falls within one of the listed categories you may be in luck.

Exactly where Google is going with this and why they have introduced it is not clear. This is a UK-only initiative at present and there is no link to it from either the .com or main Google search pages. Neither is it listed in Google Labs. Even the official announcement on “Google Barometer: New! Internet Stats all in one place” gives very little further information.