MarketResearch.com has acquired the Thomson Business Intelligence (TBI) Market Research service, known as Profound. Thomson announced earlier this year that they wanted to sell Profound.
According to the press release “the acquisition expands MarketResearch.com’s international reach with additional content and sales presence in Europe and North America. Profound provides a closed-platform, market research service that complements MarketResearch.com’s open-format, web-based service.” It will be interesting to see what pricing model they adopt for it and how, if at all, they integrate Profound with their existing service. MarketResearch.com bought rival company MindBranch in 2005 but the two sites remain. I suspect that, given the different type of users the services have, Profound will be marketed as a separate product.