Newly launched HotFrog UK is an interesting implementation of a business directory from Reed Business Information. Based on its Australian counterpart, a tag cloud forms a major part of the home page, highlighting the top 50 products/services. There is also an alphabetical index if you wish to browse all the categories. In addition you can browse an A-Z of companies or use the search box to carry out a key word search.
Limiting your search to a region or county is a two step process. You first search on a category and a location box appears on the results screen alongside the companies.
Business owners can add their company to the directory free of charge and can determine how they want their business classified. They can also include brand names in their entries.
There are another thirteen country ‘versions’ of HotFrog including India, Spain, Germany, France, Thailand and the US, all of which use the same interface. They are easily missed as the links are represented only by a series of flags at the bottom of the home pages.