CV not getting you those all important interviews? Nobody answering your job advert? Or perhaps your corporate publicity is not doing the biz? Processing your document through a tag cloud generator might give you a clue as to where you are going wrong. Sue Hill gave a presentation at the recent City Information Group open day on CPD and skills. In passing she mentioned that they sometimes run a CV or job description through a tag cloud generator to show people why their lovingly created prose is way off the mark. The tag cloud brings to the fore your most used terms and it can be a shock to discover that you have placed the emphasis in totally the wrong area. It then struck me that you could do this with any form of literature – a web page, training publicity, membership recruitment forms.
There are dozens, if not hundreds, of tag cloud generators on the Web and most of them are free. For starters try Wordle, Tagcrowd, or Tag Cloud Generator. The example below is a tag cloud of the UKeiG home page generated by Wordle.