Category Archives: Market Research

Market Research Society launches summer school

The UK Market Research Society has launched a new summer school called Research in Action. It will be held on 12-16 June 2006 at the Crown Plaza Hotel, Cambridge, UK.

The intensive, five-day residential course programme is designed to:

  • deepen knowledge of research approaches and techniques
  • build business awareness
  • revitalise research skills
  • challenge thinking
  • open up new perspectives on the business of research

For more information and to book visit

Marketscan – Mailing Lists and Direct Mail Services

Marketscan offer direct mail services to businesses and individuals. The lists appear on first glance to be heavily UK biased but there are also International and European lists. You can browse and build lists via a number of different routes: business, consumer, company directors, market sectors, SIC codes, geographical planner. The business lists, for example, include New Connections, Job Function, Medical Data Set, IT Data Set and email lists. I found the market sectors approach far more flexible than SIC codes, which is the usual option offered by most other services. Building a list is straightforward and prices start at GBP 115 per 1000 records.

There is also a guide to direct mail marketing ( that can be viewed on site or downloaded as a PDF. The points and issues raised should be common sense to anyone experienced in direct marketing but it is all too easy to lose track of where you are in a campaign. For newcomers to direct marketing, this is an essential primer: for seasoned veterans it is a useful checklist and reminder.

Aroq – Industry and Market Research


This is a gateway to Aroq’s four industry specific sites:,, just- and All four pull together news and market research in their particular sector. The market research comes from a wide range of suppliers and can be purchased online. The news is free and each of the sites have excellent blogs commenting on events in their sector. RSS feeds of the news headlines and the blogs are available.