Advanced Google Workshop 30th April 2013, Manchester, UK
Having problems with Google? Fed up with it ignoring your search terms and giving you something completely different? Or confused by irrelevant postings from complete strangers appearing in your results? Personalisation, localisation, social networks and semantic search are all being used by Google in an attempt to "enhance" your results but it can go horribly wrong. Austria suddenly becomes Australia and Google decides that buttercups are really goats! But we can resist Google's attempts to control our searches. This workshop will look at the tools we can use to make Google run the search that we want and return better results.
- how Google works
- recent developments and their impact on search results
- how Google customises your results and can you stop it?
- how to focus your search and control Google
- Google's specialist tools and databases
- what Google is good at and when you should consider alternatives
There is always ample opportunity to experiment and try out the techniques for yourself and Karen will be on hand to help and advise you. Exercises are provided to help you test out the search features but you are free to explore and try out searches of your own.
This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas.
For further information about the course content please contact Karen Blakeman, RBA Information Services.