Advanced Internet Search Strategies

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Advanced Internet Search Strategies

Effective Use of the Internet

Key Business Resources on the Net

Managing Information Overload

Market Research on the Web

RSS, blogs and wikis

Setting up Shop on the Internet

Web Site Management

Selected Presentations

Privacy

Copyright

Site Map

The aim of this workshop is to provide users of the Internet with the tools and information that are needed to search more effectively.

Most of us head straight for Google but Google is not the only search engine. All too often we would be better off taking a completely different approach. With so many new tools available to us and so many new search features being launched every day, it can be difficult to know which one to use and when. Karen Blakeman will take you through the best of the search engine world and highlight how they can be used to significantly improve your results.

By the end of the day delegates will have a vital toolkit to help them search more effectively, including key search tools, comparisons, top tips and essential techniques. The techniques and approaches described in this workshop can be applied to all subject areas.

•  Introduction to search tools and how they work
•  Limitations of search tools, the "invisible web"
•  Making the most of Google
• Alternatives to Google - search engines, evaluated subject listings, reference materials
• Advanced search - search by date, country, file format, type of organisation and many more
• RSS and blogs - how they can help you stay ahead and improve your visibility

• Pulling it all together

A significant part of the day will be taken up with practical sessions; exercises will be provided but delegates are free to try out searches of their own.

The main course presenter is Karen Blakeman.

Recommended books

Search Strategies for the Internet

Yahoo to the Max