Workshop: Market Research on the Web

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Course outline

This one day workshop offers practical guidance on how to find and evaluate web based statistical, market research and industry information. Social and professional networking services such as blogs, Facebook, LinkedIn and Twitter as both sources of information and means of identifying real people who can help you are investigated.

General and business search engines are discussed as are the use of advanced search features.

Free and fee based services are covered.

Topics include:

Sources of general statistics
Where to look for both free and fee based market/industry sector information
Using search engines to find market data - tips and tricks
Specialist industry and market data research tools
Web 2.0 and social/professional networks
Priced services: content aggregators versus individual publishers
Commissioning bespoke research
How to assess and evaluate the quality of the information

A significant part of the day will be taken up with practical sessions; exercises will be provided but delegates are free to try out searches of their own. This workshop is suitable for all levels of experience. The techniques and approaches covered can be applied to all subject areas.

The workshop leader is Karen Blakeman.

For further information about the course content please contact Karen Blakeman, RBA Information Services, Tel: 0118 947 2256 (+44 118 947 2256), Fax: 020 8020 0253 (+44 20 8020 0253), or email Training

Recommended books

Understanding Statistics and Market Research Data

This page was last updated on 5 November, 2009