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Market Research on the Web

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This one day workshop offers practical guidance on how to find and evaluate Web based statistical, market research and industry information. Both free and fee based services are covered.

Topics include:

  • Sources of anonymous statistical data

  • Where to look for both free and fee based market/industry sector information

  • Using search engines to find market data - tips and tricks

  • Priced services: content aggregators versus individual publishers

  • Commissioning bespoke research

  • How to assess and evaluate the quality of the information

Throughout the day, there will be practical sessions during which you can work through the guided exercises or try out your own research. A comprehensive set of notes will be provided for each delegate.

The main course presenter is Karen Blakeman.

For further information about the course content please contact Karen Blakeman, RBA Information Services, Tel: 0118 947 2256 (+44 118 947 2256), Fax: 020 8020 0253 (+44 20 8020 0253), or email Training

Recommended books

Understanding Statistics and Market Research Data

 

Sources of Non-official UK Statistics

Business Statistics on the Web

 


This page was last updated on27 December, 2006

Copyright © Karen Blakeman 2005
All rights reserved