Web Site Management

Training Home Page & Events Calendar

Advanced Internet Search Strategies

Effective Use of the Internet

Key Business Resources on the Net

Managing Information Overload

Market Research on the Web

RSS, blogs and wikis

Setting up Shop on the Internet

Web Site Management

Selected Presentations

Privacy

Copyright

Site Map

Whether you already have a web site or are in the process of setting one up, keeping it in pristine condition and ensuring that your organisation benefits to the full can drive you to distraction. Once it is operational it is all to easy too easy to forget about it; but out of date pages and inaccurate information are bad news! This course looks at how to painlessly manage the process of keeping your web site up to date, how to identify key areas that can drive your business forward, and how to encourage visitors to come back for more.

Topics covered:

• Targeting your web site - what is its purpose? Who is your audience?
• How are you going to build and maintain your web site
  • yourself vs. outsourced
  • database driven, flat files, content management system
  • controlling access
• Choosing/changing your ISP (Internet Service Provider) - questions to ask, features to look for, charging structures, what is involved
• Managing your domain names
• Legal issues - data protection, cookies, privacy statement, copyright
• Usability and accessibility
• Getting the punters in
  • search engines
  • links in directories
  • reciprocal links: yes or no?
  • blogs, RSS, alerts, newsletters
• Search tools for your site - what is on offer, features to look for, free versus priced
• Who's dropping in?
  • the black art of visitor statistics - what they tell you and what they do not
  • programs for analysing visitor statistics
• Advertising and affiliate programs - is it relevant or appropriate? Does it work? What are the options?
• General maintenance - link checking, checking content, is it getting stale? Identifying problem areas

The main course presenter is Karen Blakeman.