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Social Media

Outline

Social media, personal and professional networks are an essential part of research and promoting an organisation on the web. Google includes social media sites and personal profiles in its search results and uses personal networks as part of its ranking algorithms. This workshop will look at a range of social media such as Twitter, Facebook, blogs, Flickr, Google+, YouTube and presentation sharing sites. It will help you identify those that are relevant to your organisation and how to use them effectively for research and for promoting and delivering your services. You will be able to try some of them for yourself and look at examples of what organisations similar to your own are doing.

Exercises for the practical sessions, which you do not have to follow but may help you get started, and notes will be provided. The presentation, notes and fact sheets will be available electronically for your own use and for sharing with colleagues.

This workshop is suitable for staff working at all levels and who wish to gain a greater understanding of how social media work, and how the applications can be integrated into an information strategy.

The workshop leader is Karen Blakeman.

For further information about the course content please contact Karen Blakeman, RBA Information Services, Tel: 0118 947 2256 (+44 118 947 2256).

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